Awareness vs Perception

May 31, 2017 Kevin Powell Planning

The difference between brand awareness and brand perception could change everything.

Today’s Demographics

May 23, 2017 Kevin Powell Planning

Don’t fear demographics. Understanding how today’s changing demographics can work in your favor with help your marketing.

When You Should Have a Crisis

May 16, 2017 Kevin Powell Implementation

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Look around Atlanta, the highways are exploding and the bridges are falling. It seems like a weird fable but isn’t. Observing from the outside, you may think “The DOT has a crisis” or “The city government has a crisis.” When…..

Why Buyer Behavior is Important to You

May 15, 2017 Kevin Powell Planning

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Step 1: Problem Recognition Step 2: Information Search Step 3: Alternative Evaluation Step 4: Purchasing Process Step 5: Post-purchase Behavior

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Awareness vs Perception

Today’s Demographics

When You Should Have a Crisis

Why Buyer Behavior is Important to You